Why newsrooms should put the needs of their communities first

Kim Bode, who works for News Deeply and is one of our brilliant mentors for the Accelerator, uses an interview with WAN-IFRA to make the interesting point that there’s a strong crossover between human-centred design and engaged journalism.

Key quote? "Sure, most news organisations use analytics to look at audience demographics and behaviour. But that doesn’t mean that they’re aware of what these people would like to know or what they already know and can contribute."

Key takeaway? The idea of ‘putting the people first who are most affected by or interested in the issues’ is one neglected by newsrooms for years but something they are slowly coming round to. And we even get a mention!

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