What do points make? Answer: Loyal readers

RussMedia, a regional publisher in Austria, have created their own digital currency to incentivise readers to come back more frequently and read more articles when they visit. Readers can trade their ‘landlepunkte’ for cheaper trial subscriptions and branded mugs.

Key quote? "Loyal readers signed up for the landlepunkte scheme view up to 30 more pages a month on average than loyal readers who aren’t signed up..“

The one takeaway? Effective incentive schemes for consuming news beyond being more informed are rare but can be effective.

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