Reading list

Curated resources and articles to help you create more impactful relationships with your community

Category:

Diversifying audience should be mission-critical for newsrooms. Here’s how you can work toward that goal


Hearken engagement consultants Summer Fields and Stephanie Synder provide some methods and examples for doing so, including in-person outreach, partnerships and events, partnering on online engagement initiatives, and empowering the community to participate directly in reporting

Posted by Madalina on 25 February 2019

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How Le Monde site tweaks helped increase subscriptions by 20 percent in 2018


Le Monde is seeing the fruits of its labor after focusing on driving reader revenue for the last two years.

Posted by Ben on 8 February 2019

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Journalism needs an audience to survive, but isn’t sure how to earn its loyalty


Jacob L Nelson, Assistant Professor of digital audience engagement, Arizona State University, argues that journalism’s growing focus on the news audience has not been accompanied by a growing consensus about who these audiences comprise and what they want from news.

Posted by Ben on 8 February 2019

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Nine good examples of subscription pages by news organisations


API's Reader Revenue Toolkit look at the keys to an effective subscription offer page

Posted by Ben on 8 February 2019

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Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds


Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers

Posted by Ben on 8 February 2019

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Introducing the Audience Explorer analytics dashboard for small and medium-size news publishers


The dashboard is based around 10 custom reports you can use to drive engaged readership

Posted by Ben on 8 February 2019

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A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more


A guide to elevating your newsletter to the next level by sharing best practices, examining what’s working, what’s not, and what’s next

Posted by Madalina on 8 February 2019

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A Guide to Community-Based News Engagement


A toolkit to help journalists already working with your community and those who want to move in that direction

Posted by Ben on 8 February 2019

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Why ProPublica Illinois takes reader questions about its journalism


ProPublica Illinois started the Q&A to help its readers better understand how journalism functions and to be more transparent in its work

Posted by Madalina on 8 February 2019

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Prove it with prototyping: how to test your ideas and focus your innovation


James Gordon, who works at Futures Lab at the Reynolds Journalism Institute, explains how he prototyped a Twitter bot to help sports reporters file copy faster

Posted by Ben on 8 February 2019

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Why newsrooms should put the needs of their communities first


Kim Bode, community and product operations manager at News Deeply and adjunct professor at the New York University, makes the case for community-centered journalism

Posted by Ben on 8 February 2019

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Connecting the dots: Engaged journalism, trust, revenue, and civic engagement


Lindsay Green-Barber of Impact Architects has published new research looking at best practices for building trust, generating revenue and fostering civic engagement

Posted by Madalina on 8 February 2019

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Four things journalists can do to rebuild trust with the public


Two US academics summarise the four things news organisations can put into place to help them repeatedly earn trust with their community

Posted by Kathryn on 5 November 2018

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Coping, not coding - social infrastructure in an algorithmic world


Rachel Coldicutt, CEO of UK technology think tank Dot Everyone, uses this three-part essay to at the way technological innovation has provided plenty of fresh opportunities but isn't always catering for user's needs. 

Posted by Ben on 5 November 2018

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Here’s how you can put membership into practice


Rob Wijnberg, founder of De Correspondent, explains why news isn't at the heart of what they do and how the role of a correspondent differs greatly from at other organisations.

Posted by Madalina on 5 November 2018

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The Local reaches 7,000 members 12 months after launching reader revenue


The Swedish-based organisation is starting to learn what its readers convert to membership for

Posted by Ben on 5 November 2018

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What two Danish researchers found in a yearlong quest for journalism innovation


Two Danish academics went to on a worldwide tour to 54 newsrooms in nine countries to find organisations taking their journalism in a more engaging, cooperative and community-oriented direction

Posted by Ben on 5 November 2018

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What do points make? Answer: Loyal readers


RussMedia has created its own currency to incentivise its readers to come back to the site

Posted by Ben on 5 November 2018

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Time to step away from the ‘bright, shiny things’?


Focusing on long-term strategies for content and audiences are the key, according to this Reuters Institute report

Posted by Madalina on 5 November 2018

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How Junkee Media engages a ‘more politically aware, engaged and frustrated’ audience


The Australian millennial site is making ground with younger, politically aware readers

Posted by Kathryn on 5 November 2018

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A local French site reaching new audiences through events


Rue89 Strasbourg, a local news site founded in 2012 that focuses Strasbourg in France, organises five types of events to deepen its relationship with readers and subscribers.

Posted by Madalina on 5 November 2018

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Business Models for Local News: A Field Scan


The Shorenstein Center on Media worked with Harvard Kennedy School and the Lenfest Institute for Journalism to work out how best to support people working in communities across the US to find new business models and facilitate change

Posted by Ben on 5 November 2018

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