Reading list

Curated resources and articles to help you create more impactful relationships with your community

Category:

How KPCC and LAist adapted the public radio fundraising strategy for a digitally native audience


This BetterNews report shows that engaging with and fundraising to a digital-first audience doesn’t mean you have to reinvent the wheel or put your content behind a paywall

Posted by Ben on 6 September 2019

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Co-Creating Media within Communities, across Disciplines and with Algorithms


This MIT Work in Progress piece of research is a high-level and fascinating read on the potential for co-creation

Posted by Ben on 6 September 2019

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5 Case Studies to Inspire Your Retention Strategy


Twipe’s list of best practice, including longer contracts and habit-driving digital products, are worth your time whether you’re thinking about moving to subscription/membership or not

Posted by Ben on 6 September 2019

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A Year Ago We Pressed Play On Membership


The Daily Maverick's publisher and CEO runs through what he's learnt in the 12 months since launching membership

Posted by Ben on 6 September 2019

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Small in beautiful


Another Shorenstein Center report looking at how new digital business models must create value through connections, rather than just content.

Posted by Ben on 6 September 2019

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Want to make your journalism more memberful?


This Membership Puzzle Project report looks at a range of proven practices in membership-driven newsrooms, including revenue-generating routines

Posted by Ben on 6 September 2019

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How today’s news publishers can use data, best practices, and test-and-learn tactics to build better pay-meters


This Shorenstein Center report looks at how publishers can use certain tactics to increase and retain digital subscriptions

Posted by Ben on 6 September 2019

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6 impact tools for every type of funder and media maker


Media Impact Forum has a whole database of tools but this pared-down list is a great place to begin

Posted by Ben on 6 September 2019

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Revenue roles in local news: Case studies from exemplary civic news organisations


This American Journalism Project report found that the art of 'mission-driven entrepreneurship' is a key trait of those working in US civic news organisations

Posted by Ben on 6 September 2019

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Smart investments in paid lead acquisition to grow membership (or, spending money to make money)


The Chicago-based civic media lab worked with its community to come up with its engagement guidelines, which help define their work and shape people's entry points into what they do

Posted by Ben on 6 September 2019

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The Local Fix's List of News and Journalism Resources


The excellent folks at Democracy Fund have compiled a list of over 100 sites they use to produce their brilliant weekly newsletter, Local Fix, and made it public.

Posted by Ben on 6 September 2019

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Spaceship Media Dialogue Journalism Toolkit


Spaceship Media's 7-step ‘dialogue journalism’ method aims to convene and moderate conversations between people on opposite sides of polarising social and political issues

Posted by Ben on 15 July 2019

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The Audience in the Mind’s Eye: How Journalists Imagine Their Readers


James G Robinson's for for Columbia Journalism Review, is a reminder that the institutional audience archetypes dominate journalist's perception of the audience

Posted by Ben on 14 July 2019

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With stories of Atlantic City, local news organisations are inviting community leaders into the reporting process


Joseph Lichterman at Solution Set looks at how community leaders put story ideas from their networks forward to local editors to improve the cover in Atlantic City

Posted by Ben on 12 July 2019

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Don’t Just Engage, Equip


Darryl Holliday, one of the four founders of City Bureau, gives a speech at the 2019 Collaborative Journalism Summit in Philadelphia in which he calls for a reimagination of local journalism based on providing access and opportunities for public participation and production

Posted by Ben on 11 July 2019

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Redistributing power in communities through involved journalism


P. Kim Bui, audience innovation director at The Arizona Republic, looks at the complex and shifting power dynamics in this Membership Puzzle Project report

Posted by Ben on 10 July 2019

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Introducing City Bureau’s Community Engagement Guidelines


The Chicago-based civic media lab worked with its community to come up with its engagement guidelines, which help define their work and shape people's entry points into what they do

Posted by Ben on 5 July 2019

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How We Know Journalism is Good for Democracy


Josh Stearns, from Democracy Fund, has created and recently updated a useful list of papers that look at what happens when a community loses local news

Posted by Ben on 4 July 2019

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Finding solutions to local issues: how SoJo stories saved a French regional publisher from collapse


A case study about how a French newspaper followed the money and grew its newsroom through solutions journalism

Posted by Madalina on 26 April 2019

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Building Engagement: A Report on Supporting the Practice of Relational Journalism


This report contains learnings from Finding Common Ground, an initiative to support engaged journalism projects from the US and Europe. It presents the Reflective Practice Guide, a useful framework for journalists and organisations committed to having meaningful and collaborative conversations with their communities

Posted by Madalina on 18 April 2019

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Should journalists be more emotionally literate?


c, a researcher in journalism at the University of Teesside, makes the point that greater emotional literacy could help journalists connect with communities in new ways, which could have benefits from both trust and commercial standpoints

Posted by Ben on 15 April 2019

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When local newspapers shrink, fewer people bother to run for mayor


This Nieman Lab article digs into an academic paper which suggests that weakened newspapers hurt communities by reducing the number of candidates that voters can choose from

Posted by Madalina on 15 April 2019

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What media can learn from other member-driven movements


Emily Goligoski, Research Director at Membership Puzzle Project, offers five recommendations taken from interviews with people working in membership-driven organisations

Posted by Ben on 15 April 2019

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Introducing News Inside, the print publication for people in prisons and jails


Meeting Lawrence Bartley, a man who was released from jail last year after 27 years, led to The Marshall Project launching a publication, with him as producer, for his ‘information-poor former community’. The first edition is circulating in 30 facilities in 19 states in the US

Posted by Ben on 4 April 2019

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Can Report for America build trust in local news? A view from two communities


This Tow Center study looks at the impact of Report for America, a local news capacity-building initiative in two US communities where residents have long complained of stigmatizing news coverage. It provides a fascinating insight into how news consumers in those communities perceive news coverage from their local outlets

Posted by Madalina on 30 March 2019

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Why I’m joining The Correspondent as Managing Editor


Eliza Anyangwe doesn’t claim to have all the answers in her announcement as managing editor of The Correspondent but many of the points she touches on – power structures, ‘elite-capture’, defining success – give hope that the Amsterdam-based news organisation can break new ground

Posted by Ben on 30 March 2019

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Can Local News Websites Shift From Annoying Their Readers to Serving Them?


The Local News Initiative, based out of Northwestern's Medill School of Journalism, look at how display advertising is dominant and making it difficult for journalism to come to the fore

Posted by Ben on 30 March 2019

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Twipe's guide to building a long-term relationship with your readers


Steering clear of trials and experimenting with welcome phone calls, handwritten notes and visiting readers in their kitchen - they’re all ways news organisations are trying to build long-term relationships with readers

Posted by Ben on 21 March 2019

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How I Learned to Let Communities Guide Our Local Reporting Projects


Beena Raghavendran, a reporter on the ProPublica Local Reporting Network, does a great job of explaining her approach (listening) and the tools she uses (many)

Posted by Ben on 7 March 2019

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Push journalism vs. pull journalism


Phillip Smith, founder of the Journalism Entrepreneurship Bootcamp and former JSK Stanford fellow, describes coins the term ‘pull journalism’, a combination of engaged journalism approaches and concepts from the customer development field.

Posted by Madalina on 7 March 2019

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Diversifying audience should be mission-critical for newsrooms. Here’s how you can work toward that goal


Hearken engagement consultants Summer Fields and Stephanie Synder provide some methods and examples for doing so, including in-person outreach, partnerships and events, partnering on online engagement initiatives, and empowering the community to participate directly in reporting

Posted by Madalina on 25 February 2019

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Prove it with prototyping: How to test your ideas and focus your innovation


James Gordon, who works at Futures Lab at the Reynolds Journalism Institute, discusses this while taking us through how he built a @TweetsToText bot, a very simple tool for politics journalists and sports reporters who provide press conference/ in-game commentary, only to have to type it all out again

Posted by Ben on 21 February 2019

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How Le Monde site tweaks helped increase subscriptions by 20 percent in 2018


Le Monde is seeing the fruits of its labor after focusing on driving reader revenue for the last two years.

Posted by Ben on 8 February 2019

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Journalism needs an audience to survive, but isn’t sure how to earn its loyalty


Jacob L Nelson, Assistant Professor of digital audience engagement, Arizona State University, argues that journalism’s growing focus on the news audience has not been accompanied by a growing consensus about who these audiences comprise and what they want from news.

Posted by Ben on 8 February 2019

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Nine good examples of subscription pages by news organisations


API's Reader Revenue Toolkit look at the keys to an effective subscription offer page

Posted by Ben on 8 February 2019

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Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds


Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers

Posted by Ben on 8 February 2019

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Introducing the Audience Explorer analytics dashboard for small and medium-size news publishers


The dashboard is based around 10 custom reports you can use to drive engaged readership

Posted by Ben on 8 February 2019

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Prove it with prototyping: how to test your ideas and focus your innovation


James Gordon, who works at Futures Lab at the Reynolds Journalism Institute, explains how he prototyped a Twitter bot to help sports reporters file copy faster

Posted by Ben on 8 February 2019

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Why newsrooms should put the needs of their communities first


Kim Bode, community and product operations manager at News Deeply and adjunct professor at the New York University, makes the case for community-centered journalism

Posted by Ben on 8 February 2019

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Connecting the dots: Engaged journalism, trust, revenue, and civic engagement


Lindsay Green-Barber of Impact Architects has published new research looking at best practices for building trust, generating revenue and fostering civic engagement

Posted by Madalina on 8 February 2019

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A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more


A guide to elevating your newsletter to the next level by sharing best practices, examining what’s working, what’s not, and what’s next

Posted by Madalina on 8 February 2019

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A Guide to Community-Based News Engagement


A toolkit to help journalists already working with your community and those who want to move in that direction

Posted by Ben on 8 February 2019

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Why ProPublica Illinois takes reader questions about its journalism


ProPublica Illinois started the Q&A to help its readers better understand how journalism functions and to be more transparent in its work

Posted by Madalina on 8 February 2019

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Four things journalists can do to rebuild trust with the public


Two US academics summarise the four things news organisations can put into place to help them repeatedly earn trust with their community

Posted by Kathryn on 5 November 2018

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Assessing community information needs: a Twitter thread


A useful Twitter soliciting examples of how news organisations conduct information needs assessments to find out where their communities get their news

Posted by Madalina on 5 November 2018

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Coping, not coding - social infrastructure in an algorithmic world


Rachel Coldicutt, CEO of UK technology think tank Dot Everyone, uses this three-part essay to at the way technological innovation has provided plenty of fresh opportunities but isn't always catering for user's needs. 

Posted by Ben on 5 November 2018

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Here’s how you can put membership into practice


Rob Wijnberg, founder of De Correspondent, explains why news isn't at the heart of what they do and how the role of a correspondent differs greatly from at other organisations.

Posted by Madalina on 5 November 2018

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The Local reaches 7,000 members 12 months after launching reader revenue


The Swedish-based organisation is starting to learn what its readers convert to membership for

Posted by Ben on 5 November 2018

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What two Danish researchers found in a yearlong quest for journalism innovation


Two Danish academics went to on a worldwide tour to 54 newsrooms in nine countries to find organisations taking their journalism in a more engaging, cooperative and community-oriented direction

Posted by Ben on 5 November 2018

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What do points make? Answer: Loyal readers


RussMedia has created its own currency to incentivise its readers to come back to the site

Posted by Ben on 5 November 2018

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Time to step away from the ‘bright, shiny things’?


Focusing on long-term strategies for content and audiences are the key, according to this Reuters Institute report

Posted by Madalina on 5 November 2018

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A local French site reaching new audiences through events


Rue89 Strasbourg, a local news site founded in 2012 that focuses Strasbourg in France, organises five types of events to deepen its relationship with readers and subscribers.

Posted by Madalina on 5 November 2018

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How Junkee Media engages a ‘more politically aware, engaged and frustrated’ audience


The Australian millennial site is making ground with younger, politically aware readers

Posted by Kathryn on 5 November 2018

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Business Models for Local News: A Field Scan


The Shorenstein Center on Media worked with Harvard Kennedy School and the Lenfest Institute for Journalism to work out how best to support people working in communities across the US to find new business models and facilitate change

Posted by Ben on 5 November 2018

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