Over the last 18 months, we have heard the same question time and time again: how does engagement with the community benefit my news organisation’s revenue?
We are pleased to publish a new resource that we hope will meaningfully contribute to this discussion: the Engaged Journalism Playbook.
This practical guide has been researched and written by Krautreporter, a German reader-funded digital magazine, as part of its work with the Engaged Journalism Accelerator. Founded in 2014, Krautreporter has more than 12,000 members and specialises in collaborative journalism.
Leon Fryzser, the playbook’s author, has used statistical analysis to understand which touchpoints with members are most effective at keeping them both engaged and as paying customers. He has also drawn on five years of insights on how Krautreporter journalists have been building trust with members.