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A playbook for news organisations looking to engage members and drive revenue growth

Learn about Krautreporter’s engagement principles and follow its eight-step guide to producing great surveys

posted on 16 October 2019

Over the last 18 months, we have heard the same question time and time again: how does engagement with the community benefit my news organisation’s revenue?

We are pleased to publish a new resource that we hope will meaningfully contribute to this discussion: the Engaged Journalism Playbook.

This practical guide has been researched and written by Krautreporter, a German reader-funded digital magazine, as part of its work with the Engaged Journalism Accelerator. Founded in 2014, Krautreporter has more than 12,000 members and specialises in collaborative journalism.

Leon Fryzser, the playbook’s author, has used statistical analysis to understand which touchpoints with members are most effective at keeping them both engaged and as paying customers. He has also drawn on five years of insights on how Krautreporter journalists have been building trust with members.

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Krautreporter's Engaged Journalism Playbook

Inside the playbook, you will find:

  • The five engagement principles that shape Krautreporter’s journalism
  • Krautreporter’s survey strategy to engage members and drive revenue growth
  • Tips for attracting new members

There’s also a practical eight-step guide to help publications create great surveys, and a free Typeform template that you can use to experiment in your news organisation.

Leon Fryszer, author of Krautreporter's Engaged Journalism Playbook, at Engaged Explained Live in June 2019
Leon Fryszer, author of Krautreporter's Engaged Journalism Playbook

Sebastian Esser, co-founder of Krautreporter, has written more about the playbook here.

Over the last 18 months, the Engaged Journalism Accelerator has sought to facilitate the transfer of skills, ideas and knowledge between community-driven news organisations in Europe through funding, events, case studies, reports and community calls.

Our mission is to help create positive, more resilient and more impactful relationships between news organisations and the communities they serve. This new resource continues that mission.

Read other resources published by the Engaged Journalism Accelerator:

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Introducing City Bureau’s Community Engagement Guidelines

The Chicago-based civic media lab worked with its community to come up with its engagement guidelines, which help define their work and shape people's entry points into what they do

Building Engagement: A Report on Supporting the Practice of Relational Journalism

This report contains learnings from Finding Common Ground, an initiative to support engaged journalism projects from the US and Europe. It presents the Reflective Practice Guide, a useful framework for journalists and organisations committed to having meaningful and collaborative conversations with their communities

Why ProPublica Illinois takes reader questions about its journalism

ProPublica Illinois started the Q&A to help its readers better understand how journalism functions and to be more transparent in its work

Report: Stronger journalism through shared power

A report exploring more equitable power dynamics between news organisations and the communities they are serving

Report: What would journalism look like if it was generated from within communities?

Insights and recommendations from community-driven news organisations, collated at our 2018 event in Madrid

How I Learned to Let Communities Guide Our Local Reporting Projects

Beena Raghavendran, a reporter on the ProPublica Local Reporting Network, does a great job of explaining her approach (listening) and the tools she uses (many)

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