Two academics from The 32 Percent Project held public conversations with 54 people in four communities across the US and summarised the four things news organisations can put into place to help them repeatedly earn trust with their community.
Key quote? "Journalists, they said, must approach their work as a more direct service to community members, and devote time, money and energy to building deep, reciprocal relationships with their readers, viewers and listeners. Without a sense of common mission, many participants said they’d continue to see news organizations as working for advertisers – not for them."
Key takeaway? If your journalism doesn’t have the trust of your community it should do, that then it should follow these steps.