Case Studies

Insightful and inspirational reports from the organisations and people experimenting with engaged journalism

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How Outriders created an ‘ethical content studio’ to generate revenue and further its mission

Creating clear rules for projects and focusing on digital initiatives helped this Polish online magazine's Studio make 45% of its overall budget in its first year

Posted by Ben on 20 March 2019

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How Tortoise Media crowdfunded half a million pounds by promising to be more inclusive

A combination of three and five-year memberships and packs for people under 30, alongside clear stretch goals and well-known supporters, helped Tortoise quadruple its initial Kickstarter target in December 2018

Posted by Ben on 06 March 2019

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How Voxe.org used a chatbot to crowdsource 15,000 questions

A chatbot that enabled 9,500 young people to ask political candidates thousands of questions during the six months before the 2017 French election

Posted by Ben on 21 February 2019

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How Krautreporter uses data to commission articles that grow its membership

Reporters in the newsroom have access to data about what stories convert to subscription best and use this, plus qualitative data, to create stories and formats that boost subscriptions.

Posted by Ben on 07 February 2019

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How Revista 5W let readers decide what it wrote about

People were able to vote for and financially support one of 15 story pitches from across five continents as a way of funding quality reporting and teaching readers about the costs of reporting abroad.

Posted by Ben on 24 January 2019

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How The Correspondent crowdfunded $2.5m in 29 days

The 2018 campaign to fund an English-speaking participative newsroom was billed as “building a movement for unbreaking news”

Posted by Ben on 10 January 2019

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How The Local uses homepage messaging to boost subscriptions

Try this: The Local’s journalist-led homepage membership messaging

Posted by Ben on 12 December 2018

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How Zetland made a podcast and audio player for and with its members

Try this: Zetland’s audio product developed with the community

Posted by Madalina on 12 December 2018

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How Decat o Revista worked with students to unearth local stories

The Romania subscription site's pop-up newsroom allowed them to tell local stories in collaboration with high school students and a civic institution

Posted by Madalina on 12 December 2018

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How The Bristol Cable got 100+ people to take part at its annual member meeting

The UK co-operative allowed its members to input on strategy, editorial coverage and resource allocation

Posted by Ben on 12 December 2018

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How Inside Story is commissioning stories with readers

A co-commissioning workshop between journalists and subscribers to help readers see the how journalism is created, and help journalists understand their community better.

Posted by Ben on 12 December 2018

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  • CIVIL
  • News Integrity Initiative
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