Business Models for Local News: A Field Scan

The Shorenstein Center on Media worked with Harvard Kennedy School and the Lenfest Institute for Journalism to work out how best to support people working in communities across the US to find new business models and facilitate change.

Key quote? "While not everyone in a newsroom needs to know how to code, all journalists should be familiar with the basics of product and software development cycles, design thinking, user experience, and publishing technologies. Part of teaching a product mindset involves not just helping journalists understand design and technology for human interaction, but also the business implications of products and the different business models that can support them.“

The one takeaway? The business model crisis in local journalism has been brought on by news organisations and is not being helped by high quantity, low-quality journalism

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