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Engagement Explained Live: Building resilience - 6 November 2019

Across Europe, community-driven news organisations with collaborative approaches at their core are emerging and evolving. They are clear on who they are serving, and are redefining what it means to engage people in the process of journalism.

The mission of the Accelerator is to support these news organisations to become resilient: being able to not only sustain their current work and fulfil a demand or need for content from their communities, but also make a profit, grow over time, and adapt quickly to changes and exploit new market opportunities.

If we consider resilience as a recipe, what ingredients are needed, both internally within a news organisation and externally from communities, and at what stage, and in what order, should they be added? To answer that question, we’re hosting Engagement Explained Live: Building resilience, a participatory one-day event to help news organisations on the journey of creating more positive, impactful and financially sustainable relationships with the communities they serve.

Taking place in Budapest, Hungary, the free event brings together 50 forward-thinking news organisations from across Europe, and your organisation could be one of them.

The day will consist of half-day masterclasses led by expert trainers, as well as lightning talks and dedicated networking opportunities, held in an open and inclusive environment.

Topics that will be the focus on the day include:

- No product manager? No problem: A 101 guide to product thinking for community-driven news organisations
- Funding journalism through reader revenues: A checklist for sustainability
- What does it take to build and lead resilient teams?
- Be the change you want to see: Creating an internal culture of community, participation and inclusion in your organisation
- Pathways for participation: How to turn your community members into the best advocates for your work

Scroll down for descriptions of each masterclass.

Criteria for participation

This event has a limited number of spaces and has been designed to benefit news organisations that put community engagement (geographical or topical) at the centre of their ownership, reporting, distribution, impact and revenue. As such, we expect participating organisations to:

- Demonstrate a community-driven approach to journalism
- Send two colleagues in order to make the most of, and participate in more than one of, the masterclasses
- Undertake a short pre-event activity (no more than one hour) which will help participants get the most value during the event
- News organisations from anywhere in the world can register to attend, however, we will give priority to organisations from Europe as necessary

A number of organisations that we believe fulfil these criteria and are well-placed to benefit from and contribute to the event are being invited to register. We also welcome any other organisation to register that fulfils the criteria.

The deadline to register is midnight CEST on Wednesday 25 September.

We’re also offering 15 travel allowances to event participants to help with the cost of travel and accommodation. More details can be found in our FAQs and in the registration form.

Register now

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PRACTICAL DETAILS

WHAT: Engagement Explained Live: Building resilience

WHEN: Wed, 06 November 2019 - 08:45

WHERE: Akvarium Klub, Budapest, Erzsébet tér 12, 1051 Hungary

HOW TO JOIN: Register here. Deadline: midnight CEST on 25 September

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Masterclasses (descriptions are subject to change)

There will be five three-hour masterclasses running in parallel during Engagement Explained Live: Building resilience. Participants are asked to specify the session that they are most interested to attend when completing the registration form.

No product manager? No problem: A 101 guide to product thinking for community-driven news organisations

The best products try to meet people’s needs and solve their problems. So how do we absorb this way of thinking into community-driven journalism? Learn how to incorporate product thinking and lean methodologies into your organisation’s routines and your own daily work to create journalism that serves users’ needs and brings more value back into your organisation.

This masterclass is for you if you:

  • are planning to develop a new product
  • are thinking of how to monetise an existing offering (a vertical, a project)
  • don’t have a product person in your organisation and need a practical guide for incorporating product methodologies and techniques into your work

Funding journalism through reader revenues: A checklist for sustainability

Asking your community to support your journalism isn’t only about getting their credit card details. Whether you’re developing crowdfunding, membership or subscription, learn how to create a clear value proposition, market your product, drive loyalty and retain customers.

This masterclass is for you if you:

  • have committed to pursuing reader revenue but don’t have a strategy or resources to implement it
  • have reader revenue (on a basic or advanced level) and want to evolve/expand your offering

What does it take to build and lead resilient teams?

News organisations that collaborate with their communities require different skillsets, motivations and internal structures than traditional news organisations. Learn how to structure, grow and lead your team to create impactful and resilient relationships both internally and with your community.

This masterclass is for you if you:

  • are in charge of personnel or managing a team in the organisation
  • are conduct training or facilitate learning in your organisation

NB: This masterclass is not focusing on the skills required to be a good leader. It is about good leadership as a result of the actions a team leader can take in regards to team structure and skills.

Be the change you want to see: Creating an internal culture of community, participation and inclusion in your organisation

A healthy internal culture is important for any news organisation - not least those that want to reflect internal practices with how they work within communities. Learn effective approaches that you can adopt and share so that everyone in your organisation can contribute to decision-making, business development and other processes in an open, adaptive and collaborative environment.

This masterclass is for you if you:

  • are working on a project that will benefit from new processes, input and participation
  • are in a role that requires extensive communication and collaboration across teams
  • feel you don’t have the confidence or ability to contribute to your organisation beyond your direct role

Pathways for participation: How to turn your community members into the best advocates for your work

People support an organisation for a variety of reasons and, in turn, supporters have different expectations and needs in regards to what they get in return for their involvement or financial investment. Learn simple but powerful approaches to encourage community members to engage in, and advocate for, your organisation’s work in more meaningful ways.

This masterclass is for you if you:

  • want to better understand the needs and expectations of community members and the reasons why they are supporting you
  • want to more effectively move your community members from being ‘passive’ to ‘active’ supporters

Getting there

There are lots of ways to get from Budapest airport to the city centre. The 100E and 200E buses are popular and cheap - you can read more about the options here.

Akvarium Klub, where the event will be held, is in downtown Budapest and easily accessible via public transport.

Three of the four metro lines in Budapest (M1, M2, M3) intersect at Deák Ferenc Square, directly outside the event venue. All four lines are open from 4:30am to 11pm. Remember to validate your ticket in one of the orange machines before travelling.

Depending on where you're staying, the fastest route may be by bus. Look out for any of the following buses to Deák Ferenc Square: 9, 15, 16, 105, 115, 100E, 909, 914, 914A, 916, 931, 950, 950A, 979, 979A, and 990.

There are also 40 tram lines that run through the centre of Budapest. The ones that go to Deák Ferenc Square are 47, 48 and 49.

Bolt (formerly Taxify) and Főtaxi are the major taxi providers in Budapest should you need a lift.

If you want to download an app to help you get around, BKK Futár (free) is popular and has iOS and Android versions.

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Accommodation suggestions

The following recommendations, which are all within a 15-minute walk of the venue, are commonly found on lists of the best reasonably priced hotels in Budapest. We recommend you book your travel and accommodation early to avoid disappointment.

Prices are based on two people sharing and walking estimates are provided by Google Maps. If you have any questions, email [email protected].

The Magazine Hotel - from €60 a night
7-minute walk to the venue

Gerlóczy - from €89 a night
8-minute walk to the venue

Hotel Rum Budapest - from €94 a night
15-minute walk to the venue

Brody Land - from €130 a night
13-minute walk to the venue

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SCHEDULE

(subject to change)

08:45 - 09:30 

Arrival and registration

Coffee and breakfast will be included

09:30 - 10:00 

Introductions and welcome

Kathryn Geels, director, Engaged Journalism Accelerator; Madalina Ciobanu, project manager, Engaged Journalism Accelerator

10:00 - 11:00 

Lightning talks

Three 10-minute lightning talks and Q&A (speakers to be confirmed)

11:00 - 11:30 

Coffee break and move to rooms

Stretch your legs, check your emails etc

11:30 - 13:00 

Masterclasses begin

Five masterclasses running in parallel (one person from each organisation per session)

- No product manager? No problem: A 101 guide to product thinking for community-driven news organisations

- Funding journalism through reader revenues: A checklist for sustainability

- What does it take to build and lead resilient teams?

- Be the change you want to see: Creating an internal culture of community, participation and inclusion in your organisation

- Pathways for participation: How to turn your community members into the best advocates for your work

13:00 - 14:15 

Lunch

Food and refreshments will be provided

14:15 - 15:45 

Masterclasses continue

Participants return to the masterclass they began before lunch

15:45 - 16:15 

Sharing exercise in pairs

Colleagues come together to share what they learnt from their masterclasses

16:15 - 16:30 

Review and next steps

Organisations come together to share learnings from the day

17:00 - 17:30 

Networking

Drinks and snacks will be provided

Our funders

This event was made possible by the Accelerator's funders

CIVIL

Civil is a decentralised marketplace for sustainable journalism that uses blockchain and cryptoeconomics to empower journalists across the world

Visit website
News Integrity Initiative

The News Integrity Initiative is a philanthropic fund to foster mutually trusting relationships between journalists and the communities they serve

Visit website
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  • CIVIL
  • News Integrity Initiative
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