Small is beautiful

Markus Somm, Spring 2019 Shorenstein Fellow, looks at four profitable digital news organisations – including Inside Paradeplatz and Prime News (Switzerland) – and suggests that new digital business models must create value through connections, rather than just content.

Key quote? "Publishers never made money with content, but with the connections they offered – meaning the newspaper connected people who shared a common interest. Usually, this common interest consisted of a market transaction. An employer, for instance, was looking for an employee – and the employee was searching for a job. A classified ad in a newspaper brought them together, i.e. connected them."

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