A local French site reaching new audiences through events

Rue89 Strasbourg, a local news site founded in 2012 that focuses Strasbourg in France, organises five types of events to deepen its relationship with readers and subscribers. The free events are weekly and vary in size, from 200 people for cinema screenings to a dozen or so for the Connected Neighbourhood events that take place in the.

Key quote? "We think events are the best way to go because if people are willing to subscribe, they need to know us. We need to advocate for ourselves. We need to introduce ourselves frequently. We need to, for example, remind everyone that we are independent and local and that we are not part of the national brand.“

The one takeaway? Community events can be done even in a smaller organisation with fewer resources, but you should have a clear goal in mind

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