How KPCC and LAist adapted the public radio fundraising strategy for a digitally native audience

When public radio station KPCC purchased digital outlet LAist, it had to reshape its business model from an ad-based one to a non-profit, member-based one. This article goes into detail about how they did it.

Key quote? "We needed to get a convincing “ask message” in front of readers, one that would get them to step up their engagement to the next level: donating."

  • News Integrity Initiative
  • Image